Psychological Ear Irritation
Louisville, Ky. -- Station WAKY
(formerly WGRC) here lived up to its new call letters last week, via a
day-long programming binge wherein its deejays played practically nothing but
"The Purple People Eater Meets The Witch Doctor."
Every hour or so, "to give ears
a change," the jocks played Jim Backus' equally wacky waxing "Delicious." The
gimmick was utilized to kick off WAKY under its new owner Gordon McLendon.
Philosophy behind the gag, said McLendon, was "People get completely
disgusted....They tune away to another station. Then they wonder if 'they're
still doing that on that other station.' So they turn back."