July 7, 1958 was my dad's
birthday. It was a nice, crisp country day in Sonora, Kentucky
and Betty Mason Van Hoy - someone I looked to as sort of a big
sister - drove up in her Aunt Mary Louise's green Chevy Bel
Air. She summoned me over and told me I had to hear what was
happening on the radio. The radio would play "Purple People
Eater"... then, she'd say, "Listen, they're gonna play it
again" and, sure enough, they did. That little loop - Sheb
Wooley singing and Betty Mason prophesying the next move -
continued. Endlessly. We'd go back to the car every once in
awhile and, sure enough, what seemed to be one of those weird
but wonderful moments was still in high gear. I was
mesmerized.
That was my introduction to what I would personally know as
Radio. Sure, I'd heard my father listen to WHAS or WAVE while
we were driving but nothing ever hit home for me like the day
that WGRC became WAKY.
For most of the next 20 years,
WAKY was one of my beacons. It was part of the radio troupe
where I got my culture and where I knew my destiny belonged.
Now, my lineage to WAKY is a bit
different than some of the contributors to this site. Living
50 miles outside Louisville, I had to absorb other signals to
get my fill when I couldn't pick up WAKY. With its signal
array, WKLO had a slightly better signal where I lived so they
got some equal time. Then there was WLS and WCFL in Chicago,
WOWO in Fort Wayne, a little WKYC in Cleveland and the magical
WLAC in Nashville where John R turned me on to enough R&B to
make me the happening-est kid in town. But being lucky enough
to be a kid who needed braces, we had to drive to Louisville
to the orthodontist and I would sweet talk my parents into a
trip to Fourth Street so I could watch WKLO in action until
WAKY moved into their showcase studios and, then, I could get
all the magic I wanted.
Because of that showcase accessibility at 'KLO, I have to
admit that I was a bigger 1080 fan for awhile. Sure, I saw
pictures of Tim Tyler, Jim Brand, Weird Beard and the other
WAKY jocks when I shopped for 45s at Vine Records but 'KLO
gave me the chance to see how everything was put together live
and, for a kid who was trying to put the pieces of the Radio
puzzle together, that meant a lot. The 'KLO jocks were "format
jocks" and their presentation was very precise; the WAKY jocks
were more laissez faire and I thought that was very cool but
since I couldn't see them, I couldn't really relate.
All of that changed very quickly
around 1968-1969. There were some important changes at 'KLO
(Lee Gray followed Terrell Metheny to New York, for example)
and, at WAKY, Bob Todd came in with systems, panache and guts.
His guts brought in Burbank and with that one single stroke,
the axis of personality radio in Louisville Kentucky changed
overnight. There were probably more of us wannabes who would
drive to Louisville and tape WAKY after that happened than you
could shake a stick at. I would find out later in life that
some of us would drive hours on the weekend just to get a
taste of what was going on at the Big 79.
WAKY was fortuitous enough to be
one of McLendon's breed and, then, to be part of the LIN chain
- both very proactive and passionate about Radio. In LIN, you
had stations like WFIL/Philadelphia and a cadre of PDs who
lived and breathed Radio. They were risk takers and, better
yet, were like a brotherhood, passing along great ideas from
station to station without the typical Radio ego. So, with
WAKY, we got first dibs on any magic that Jay Cook would cook
up at WFIL or cool R & B records they would unearth at WMAK/Nashville.
My first peer-to-peer encounter
with someone with a WAKY pedigree was Bob Todd through the
syndication of the TV show, "Now Explosion", although I didn't
know of the connection until years later. I was the local host
in Paducah at WDXR-TV29 who ran the show weekday afternoons at
4pm and Todd's place in the chain was as one of the
originators of the show in Atlanta. As syndication rolled
downhill in those days, Paducah didn't have access to all the
bells and whistles (like in-studio go-go dancers or local
bands) that they had in Atlanta and the three videos we had
(two Cornelius Brothers and Sister Rose videos and one by
Steppenwolf) ran a little thin after awhile. Nonetheless, I
caught enough of Todd's outside-the-box thinking to feed my
creative tapeworm even more.
Len King, Gary Burbank's
newsman, was a friend of mine from Murray State and a
co-worker at WNGO in Mayfield and WDXR in Paducah. It was because
of Len that I got an inside into WAKY. I remember the first
time I went to Burbank's house and he took me down to the
basement where he had his "office". Stacks and stacks of notes
and a typewriter that looked like it was ridden hard every
single day. I didn't know the word "show prep" before that day
but, in my mind, Gary Burbank laid down the reference point
for how important it is for jocks to do their homework and the
payoff that it can have.
It was also through Len that I
came to know Johnny Randolph who may be the most effortless
jock I know and the man who, unbeknownst to him, gave me some
of the reasoning I used in creating the Classic Rock and
Smooth Jazz formats. In a day when most Program Directors
seemed more attuned to what records the trades were talking
up, Johnny had his knack for sitting back and watching what
people were programming for themselves on jukeboxes or what
songs would work across the cume patterns the station shared
with WINN or WLOU. When he saw someone play Freddie Hart
alongside Kenny Rogers and the First Edition, he figured there
must be some sort of connection in the listener's soul and was
he ever right.
Johnny gave me some of his time
very unselfishly. He would drive to the knobs across the river
and listen to me on WKYX/Paducah and, then, give me some
feedback. If I had the chance to come to Louisville on a day
off from school, he'd give me a little time to critique an
aircheck. And, because of that, I built up enough credibility
to get a call from him about the all-night job when it opened
in '72. But with graduation only months away - and an immature
ego that thought I deserved better - I passed.
After graduation, I went to
Europe for awhile and when I came home, I found that WAKY was
devoid of Burbank, of Len King, of Jason O'Brian. Whoa! It
didn't take long to find them all in New Orleans and it didn't
take much of an invitation for me to pack my bags and move
there on a whim.
Getting to work for Burbank at
WNOE was the biggest break I'd had up to that point. When
you're in a small market, it's difficult to get out and even
though 'NOE paid thousands less than I was making in Paducah,
it was worth the gamble. Getting to study at his feet taught
me enough about the WAKY system to get a serious bug about
wanting to program there someday.
WNOE was an important piece of
the puzzle for me since it, too, was an original McLendon
station and Gordon's influence (Governor Noe was an in-law)
was still alive and well. Up in the attic at 'NOE were old
tapes, format guides, all kinds of stuff for a wannabe PD to
absorb. Did I ever...
After Burbank and Len went to
CKLW, Jason O'Brian took over and I got a different slant on
the WAKY way of life. Where Gary understood WAKY's personality
culture, Jason understood WAKY's mechanics and between the two
of them, it was a real education. And, God love him, Jason
even put me in mornings following Burbank but I had absolutely
no talent in that arena.
With Jason's nurturing, my
comparative skills as a jock improved, too, and it was because
of his tutoring that I was offered a move to 94Q in Atlanta
when it launched. However, Jason wasn't sold on the station's
internal culture and, through a connection to Kent Burkhart, I
was offered a chance to do middays at KSTP/Minneapolis or at
the "world's most powerful radio station", XEROK in Juarez. A
million watt opportunity can do a lot to screw up a kid's ego,
let me tell you.
At XEROK (X-ROK 80), I found out
two things: one, a million watts in soil that has no moisture
goes little more than straight up and, two, that working in
the RKO way of life wasn't meant for a WAKY fan. I had worked
in format radio before but the X-ROK format was just too
impersonal for me. Too much of a disconnect. So, after six
weeks of being chided about WAKY and its ilk and me not
feeling comfortable in such a robotic environment, I packed my
bags and went back to New Orleans where I lucked into a gig
doing afternoons at Lee Abrams seminal AOR, WRNO, helmed by
Bill Stedman.
It was Bill who spawned my
interest in production. He taught be offbeat splicing
techniques, looping, gizmos, where to find cool production
music, etc. Months later, he opted to move back to Miami to do
WINZ and recommended me for the PD job, my first.
The WAKY thing haunted me there,
too. I thought that AOR could be more than liners and breathy
jocks but Abrams thought of it as "carney". One guy who did
appreciate my interest in what went on between-the-records was
Ken Dowe who had been McLendon's National PD and was being
brought in to run KTSA/KTFM in San Antonio, another one of
McLendon's original set.
Ken was instrumental in putting
me on-track as a PD. Although I resisted his coaching at
first, I think allowing him to mentor me was the first really
objective decision I made in Radio. Everything else was driven
by wanton desire or ego. At his knee, I learned how to combine
formatics and creativity but, more importantly, gain a broader
perspective of how to give listeners the feeling they had an
active part in the station. Given San Antonio's hefty Hispanic
mix, we nurtured that slant both on-air and on the street and
zoomed from a 2.6-12.2, 12+. Ken also taught me about the
Arbitron game and the difference that a necktie would actually
make on a PD. Little thing, yes, but it made a difference in
my perspective.
During vacations, I usually went
home to Kentucky and, during my visits, would monitor WAKY and
what was going on elsewhere in Louisville radio. During my
visit in 1977, I surmised that something wasn't askew in the
market. WLRS was making headway, WHAS seemed to be coming into
their own and there were a lot of little tugs at WAKY that
were diminishing its ratings position. This is the first place
I've ever admitted this, but I wrote a letter to Don Meyers to
introduce myself and let him know that if the station was ever
in need of a PD, I'd like to be considered.
The reason I kept that close to
my chest is that I never wanted to take Johnny Randolph's
place - just be the next in line. Luckily, Johnny was tiring
of the PD grind and wanted to move into an upper management
role and Don did call me back for an interview. I bought the
first suit I'd bought in years - a navy blue one - and spent
days doing homework on ratings, personnel, promotion ideas,
etc. When I got to the interview, I had such an ear infection
that I could barely understand what Don was saying but,
somehow, I got through the night. Lots of patience, lots of
passion.
If you used a standard industry
model for Program Directors, I probably paled next to some of
the other interviewees but Don knew that the empathy and
understanding I had for the station and the market had value
and, so, I was given the nod to meet with Nick Anthony of
George Burns' consulting firm. I flew to L.A. one Saturday,
met him in the revolving spindle restaurant that's an icon at
LAX, got back on the plane and went back to San Antonio. The
following Tuesday, Don called and offered me the job. $19,200
to start. The dream began.
It was September 1977. I will
remember that day forever. I lay in bed in my parents house
full of anticipation and my wife turns to me to tell me that
she was seeing someone else. Wow, talk about a blow! But, I
had a mistress of my own and her name was WAKY.
Johnny Randolph made the
transition easy for me. He had moved into the Sales department
before leaving for the GM gig in Oklahoma and was always
available to answer questions, give insights, etc. People ask
me what was it like to replace Johnny Randolph but "replace"
couldn't be further from the truth. It was more akin to being
the younger brother who took over when big brother left the
family business. The task was pretty simple: recapture some of
the lost 25-54s and enhance the station's local feel.
The staff I inherited was fairly
open to a new coach. Many of them - Bill Purdom, Gary King,
Chuck Jackson - had grown up on the station and had an
inherent sense for where its true strengths were. Bob Moody
couldn't have been a better lieutenant for a PD. Not only did
he have big market (CKLW) experience, but he was the sharpest
tack that ever crossed the station's front door. Coyote
Calhoun was the consummate heritage WAKY personality and the
one guy who could carry the station's message to the streets
better than anyone else. And, Bailey. Well, where do I start?
Off the record, one of my charges was to keep enough of a burr
under Bailey's saddle that he'd have something to harp about.
It paled in comparison to what Pig Vomit (Pig Virus) did to
Howard Stern but my "Memo Maniac" did what it was supposed to.
I knew that when my 70-year old mother who lived 60 miles away
was besieged with phone calls stemming from Bailey's rant
about her son sleeping with another woman without the benefit
of clergy that I'd done my job.
Early on, my relationship was
George Burns and his group was enlightening. George had my ear
from the get-go - he was guru-like enough to pique my
curiosity and he had more empathy for what should go on
between-the-records than any consultant I'd worked with
before. In short, he was a cool guy for a PD to work with.
Burns was in a weird place,
though. His automated "TM Stereo Rock" format was being run on
WQHI-FM (which eventually became WQMF) and even though FM
didn't have the same might it would in later years, we would
occasionally look over our shoulder and raise an eyebrow. In
those days, we just passed it of as "FM" and "automation" -
today, most station groups wouldn't put themselves in that
position.
The first book - Fall '77 - was
a nice up-tick. 7.6-8.2, I think. The next book came out of a
set of very weird circumstances - we had the biggest snow
storm the city had seen in 10 years, one that shut the place
down for almost a week and county schools for a month... there
was strange strain on music with the early stages of disco
pulling one way and corporate AOR pulling the other... WAVE
was riding its typically good wave of having the Reds
broadcasts... corporate was putting some new spins on budget
restrictions and management-by-objective goals... Nonetheless,
the station continued to grow another share point, hitting #2,
25-54, behind WAVE.
We were adding some interesting
between-the-records twists that were unheard-of in Top 40 in
those days. We did some interesting retrospectives of where
Louisville was at a certain point (sound bites, old
commercials, the price of a loaf of bread type thing) and
followed it up with a song from that era. To be candid, it was
more WHAS-like than WAKY-like but hitting the nerves of the
natives was something that was turning out to be a goldmine.
To further that nerve on the weekends, we'd occasionally do a
"WAKY Sixties Weekend". Even though we weren't even a decade
removed, those weekends were great reminders to the people of
the station's roots and heritage and a wonderful test lab or
my work with Classic Hits / Classic Rock. I think you're
beginning to see that we were somewhat of an unconventional
Top 40…
We followed that nerve to the
street with a promotion called the "WAKY Knock-Knock Girl".
The idea was that our KKG (Leslie Bryan) would randomly pick a
house, knock-knock on the door, and award the owner $10 for
every radio set to the station. I don't think I've ever seen
word-of-mouth spread neighborhood-to-neighborhood like that.
And, talk about great audio!
And what was Spring '78 like for
me? I was getting the divorce that would lead to "You Don't
Bring Me Flowers."
Barb and Neil was a deal breaker
for me and the Burns people. Actually, it was that record and
Exile's "Kiss You All Over." My interest in the former was
personal and the buzz it was giving the station. My interest
in the Exile record was the boost it might give us in
reframing the station as more local since the band was from
the area. I remember the day I went to the mat over both of
those with Sylvia Clark, Burns' national music director. From
her global, objective point-of-view, both records weren't
ready for airplay at that point and that's an understandable
argument for someone in her position. But, in mine, I was
sensing how well some of these fringes were working for the
station and I took a stand for their place. Sadly, that was
our undoing. I actually liked the advice George was giving us
but pride, stubbornness, something just got in the way.
There's some misinformation
about how Barb and Neil came about. For example, most accounts
have me listed as a "deejay" even though I was rarely on the
air. The short story is this: Becky, my wife, and I were going
through a very amiable divorce. The previous Fall, we had
heard Neil's version at a friend's house and I noticed how it
made her cry. Fast forward to Spring '78 and Barbra's (another
of Becky's favorites) new album came out and, dayumm, there it
was again. There was just something that clicked in my head
and I decided to do it for her. Since we weren't really
sleeping in the same bed at that time, my nights were open and
I'd hang out at the station and play with the mix, then take
it in to Bill Purdom or whoever and have them play while I
went out to my car and listened to how it sounded. There was a
lot of back and forth with that late at night before I ever
unleashed it on the daytime public. Once I did, however, all
hell broke loose. Requests, record store calls, you name it. I
had two friends who had an in at Columbia - one who had been
their Nashville VP and one who was their local guy in Miami -
and I asked both to help me get this up the ladder. They did
their job well.
Word spread quickly and my 15 minutes of fame was in full
force. People magazine, the LA Times, Good Morning America,
Merv Griffin, Casey Kasem (my favorite of the YDBMF memoirs
along with Rona Barrett), even the Aussie version of Johnny
Carson came calling for the story. Now, 25+ years later, I've
finally made it as a trivia question on "Jeopardy." Sigh.
Hear the
history of "You Don't Bring Me Flowers" through the voice of
American Top 40's Casey Kasem. We've assembled all of the AT40
"Flowers" segments from the song's national chart run into a
downloadable MP3 montage, which tracks the recording from its Top 40
debut in early November 1978 through its appearance on the AT40 Top
Hits of 1979 show. One segment even features WAKY's original hit
version of the song in its entirety. And...isn't is really cool to
hear Casey talk about WAKY?
Download
It!
13:28 - 4739 KB
Gary Guthrie and "You Don't Bring Me
Flowers" were also featured on three segments of Robert W. Morgan's
"Record Report" in 1978 and 1979. We've assembled them into one MP3
montage for easy download.
Download
It!
3:16 - 1148 KB |
WAKY had these custom 45 labels
printed up and affixed them to giveaway copies of the official
release of "Flowers"
There wasn't any official word
from Columbia until Bob Sherwood called and invited me to New
York for the revealing of the official release. Unfortunately,
the trip came with a caveat that I take a check and sign a
waiver and, since the thing was done out of love rather than
greed, I was insulted and took a pass. The relationship
unraveled after that and eventually wound its way to Memphis
and finalized when I was the GM at KOPA. Because I signed a
non-disclosure agreement, I can't really say what the end
result was but, suffice it to say, it wasn't a windfall (more
like the value of a slightly-used VW Beetle at that time).
Before I could actually let go of all the hurt the ordeal
caused, it gnawed at me that I gave up and settled in
mid-trial but my father-in-law at the time - a sagacious man
named Henry Lewis, a high-ranking judge in Illinois himself -
told me that they (CBS) would fight this to the last and that,
essentially, they were not going to let me win. Would it have
hurt to give me the two cents per record that I was asking
for? Probably not, but that wasn't the issue for Columbia -
their fear was that if they paid one guy in Radio, they'd have
to pay anyone who came up with an idea like that. And, hmm,
that would be a bad thing?
Back to the station...
There were some personnel shifts
at the station during Year One. Reed Yadon left his gig with
Bailey to work on his family business; Karl Shannon, our
Production Director, took the PD gig at WVLK-FM in Lexington;
I think Chuck Jackson sensed that there wasn't going to be
much movement ahead of him affording him a move up - and he
did deserve better - so he got a better shift in Oklahoma;
Bill Purdom wanted off all-nights and was pretty good in the
production room so we moved him in there and moved Ed Phillips
in from weekends and, with Chuck gone, we expanded all the
shifts a bit so we have five full-timers as opposed to six.
Reed's replacement - Bill Graham
- was a serious newsguy and when the opportunity came up to
helm an All News station in New Albany, he jumped for it and,
on its face, it seemed like a good opportunity but it
eventually turned out to be an uphill battle against WHAS. Bob
Moody was tiring of playing jock, I think, and sold me on
being Bailey's sidekick. He was a perfect fit, too. He was the
only person quick witted enough to retort Bailey's verbal
punches plus he had enough of a programming sensibility that
he was essentially the PD of the morning show and that was a)
a plus and b) a relief for me.
With Bob out of afternoon drive, it was time to give Coyote
the chance he'd been passed over too many times for. Giving
him the slot was like giving a kid carte blanche for
Christmas. He came in early to do show prep, he beat the
streets, he gave himself and the station some new profiling.
About the same time, I had
become enamored with Tom Prestigiacomo's talent. He, too, had
been a WAKY groupie and talked his way into doing a weekend
shift. I think the guy did six days of show prep for that one
four-hour gig and it showed. He was engaging, local,
personable and extremely relatable. So I held my breath, made
one of those "trust me" pitches to Don Meyers and gave Tom the
shot to do middays.
I never regretted it. He would
do these charismatic things like going out in the middle of a
snowstorm, help dig people out of ditches and, when they
offered to pay him, simply give them his business card and ask
them to listen.
Moody to Bailey, Coyote to
Afternoons, Presto to Middays… all tidied up except
7-Midnight.
When we got the Spring Arbitron back, we noticed something odd
- the Urban station, WLOU, a daytimer, was pulling these
enormous double-digit numbers at night and they weren't even
on! So, we got very wise, very quickly.
Knowing that ethnic diaries were
weighted, that Louisville's ethnic audience was unserved at
night, and that Disco was exploding, we flipped the night
shift to "Rhythm 79" and hired Harry Lyles. Harry came to me
through the suggestion of Randy Bell from JAM Productions.
Harry grew up in Evansville in WAKY's shadow, was street-smart
and music-smart. Being better looking than Billy Dee Williams
didn't hurt, either. We floated him the name "Dirty Harry,"
let him talk a little trash around the Musique records and let
nature take its course.
We were embraced by the ethnic
community, we were riding the wave of a hot new culture and
with Harry at the helm, nights skyrocketed to something like a
15 share.
Despite that giant
shot-in-the-arm, the next book - Fall 1978 - was essentially
flat, 12+, and still Top 3 or 4, 25-54. In retrospect, I'm not
really sure what happened - whether it was sports on
WHAS/WAVE, the in-roads that WQHI was making, me feeling my
oats and making shoddy programming decisions or just the
eleventh-hour for Top 40 AMs.
In November, WAKY started what I
consider to be the beginning of the end. We had just just
finished our production prep for WAKY's 21st birthday, created
a new logo more befitting of the 80s than the "Man from
U.N.C.L.E." font, and completed a killer new jingle set that
featured Motown session singers with Earth Wind & Fire
arrangements that Jonathan Wolfert did for us at JAM Creative
Productions. But everything started to unravel when Don Meyers
- the man who'd helmed the station during much of its heyday -
was let go. Two months later, the day I came back from winning
the "PD of the Year" award at the Southern Radio Conference,
George Francis (Don's successor) let myself and the Sales
Manager, Bob Meyer, go, plus re-hired George Burns. A week
later, Coyote was out, Mike McVay was in and a new cycle
begun.
George and Mike did the best
they could to pump the place up. Added visibility,
team-building, a new logo, the typical things a new team
should do to reframe a station. And were it a different time
or a different market, their efforts would've been more
handsomely rewarded. But, Louisville was shifting from a
local, insular feel to something more transparent and "me,
too"-like in its quest to be just like Indianapolis or
Nashville. WHAS was finally gaining ground as the full-service
behemoth they'd be recognized for in the coming years, AOR was
white-hot and pushing WLRS to the top and, only six months
later, KJ-100 would come to town and set the town on its head.
After that, the station didn't
see much light short of Bob Moody's great job flipping it to
Oldies. The call letters were tossed out the window only to be
picked up by a station in Greensburg, Kentucky and the various
ownership changes flipped it from Sports to Talk and back
again.
Losing the WAKY gig was a
heartbreaker having grown up with it and sewing my heart and
soul to the place. There were some great opportunities that
came in its aftermath - Rick Sklar few me to L.A. for the KLOS
gig, Bill Prettyman invited me to D.C. for the 'PGC post, etc.
But none of those places really had a hometown feel like
Louisville did. Luckily, Don Meyers had moved to Memphis and
FM100 (WMC-FM) and it had everything Louisville did,
radio-wise, plus its musical heritage and a chance to do my
thing on FM gave me even more to work with. We had an even
better run than we had at WAKY, spurred by bringing along
cohort Tom Prestigiacomo who understood the culture we were
trying to create. After that, it was off to KOPA/Phoenix as
GM, my role in the Classic Hits/Classic Rock and Smooth Jazz
formats as a consultant.
As my career grew, so did my
understanding of the value that WAKY and Louisville Radio, in
general, had across the Radio landscape. Through those doors
walked people responsible for things like giving Rick Dees his
start (George Williams), programming WLS in its wonderful
"Rock of Chicago" period (Mike McCormick), the "E" TV network
(Lee Masters) and others.
For 20 years, WAKY was one of
Top 40's cornerstones and a guidepost for some of Radio's
magic. For those of us lucky enough to make it to the payroll
line, we should feel blessed. I know I do.
Gary Guthrie
May 2005 |